Dhaka used to be called the city of poets, before it became known as a the city of mosques. These days, it’s okay to think of it as the city of advertising agencies.
As Dhaka has turned into a commercial hub – drawing people from within and beyond boundaries – marketing has assumed a driving seat. Scores of universities are churning out marketing graduates by the month. With that, advertising is morphing into the ambiguity of ‘content’ and ‘nativity’.
At this point, does this city really need another advertising agency?