Category: Behavior Change

07
Feb

Behavior Change | Clean Cooking in Bangladesh

BY ADNAN R AMIN

In 2016, the Global Alliance for Clean Cookstoves contracted social and behavior change communication (SBCC)¬†agency Purplewood, to carry out a pilot behavior change and demand generation campaign in 12 districts. PW distanced the effort from existing associations of improved cookstoves and adopted a category branding approach. The category was called, ‘Modern Stoves’. By the end of the campaign, brand, logo and product benefit recall had jumped to 80 percent. The following are some learnings from the effort.Continue Reading..

07
Jun

Preventing Public Urination: A Strategic Blunder?

By Adnan R Amin

A video titled ‘Language Matters‘ has been making the rounds in Bangladeshi social-media circles. It’s about stopping public urination. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and lends credence to that misconception?

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28
Mar

Strategic Communications in Development: Art to Science

By Adnan R Amin

There is a problem in reducing the art of communication into a science with preset tools, processes and templates. Continue Reading..

09
Jun

Consumer Insight: Missing in Development Comms?

By Adnan R Amin

It’s long been contended, debated and then established that insights occupy a central position in the branding exercise. By the same token, it should be central to the planning of (social and) development communications. Continue Reading..