A short overview of Purplewood's improved cookstoves marketing campaign from 2016.
BY ADNAN R AMIN In 2016, the Global Alliance for Clean Cookstoves contracted social and behavior change communication (SBCC) agency Purplewood, to carry out a pilot behavior change and demand generation campaign in 12 districts. PW distanced the effort from existing associations of improved cookstoves and adopted a category branding approach. The category was called, 'Modern … Continue reading Behavior Change | Clean Cooking in Bangladesh
With assignment from the Joint Agencies Task Force of the Australian Border Agency, Purplewood has just started working on a campaign to discourage illegal migration, especially via sea routes. Over the past years, heartbreaking images and snippets have been wafting from the sea route that stretches from the Bangladeshi-Myanmar coast to Malaysia, Thailand and eventually … Continue reading Campaign Against Illegal Migration
A purplewood team has been going around inspecting people's kitchen all over Bangladesh. In the beginning of June 2016, it was around Dhaka ...in Kolatiya and Keraniganj. Then the team traveled further south to Jessore, Khulna, Dumuria, Chuknagar and Ruprampur. Why? We'll tell you why. Purplewood won the contract to carry out a campaign to popularize … Continue reading Purplewood Goes Into Kitchens
By Adnan R Amin A video titled 'Language Matters' has been making the rounds in Bangladeshi social-media circles. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and lends credence to that misconception? … Continue reading Preventing Public Urination in Bangladesh: A Strategic Blunder?
By Adnan R Amin A video titled 'Language Matters' has been making the rounds in Bangladeshi social-media circles. It's about stopping public urination. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and … Continue reading Preventing Public Urination: A Strategic Blunder?
By Adnan R Amin There is a problem in reducing the art of communication into a science with preset tools, processes and templates. It manifests itself in the avoidance / incapability of or aversion to examination of cultural, social and economic nuances that arise across diverse geographic spaces and adjusting standardized templates and best-practices for … Continue reading Strategic Communications in Development: Art to Science
By Adnan R Amin It's long been contended, debated and then established that insights occupy a central position in the branding exercise. By the same token, it should be central to the planning of (social and) development communications. While in the first case (subsequently called 'brand insights'), the role of the insight is to get … Continue reading Consumer Insight: Missing in Development Comms?