Branding Breastfeeding at Work

Can branding help convince business owners to provide better maternity protection services to women in their employ? Can Bangladeshi working women truly achieve work-life balance, without compromising either, and without feeling guilty or attracting social disapproval? Nearly 15 million women work in the readymade garments sector of Bangladesh. While employed, many of them marry, conceive … Continue reading Branding Breastfeeding at Work

Do We Really Need Another Ad Agency?

Dhaka used to be called the city of poets, before it became known as a the city of mosques. These days, it's okay to think of it as the city of advertising agencies. As Dhaka has turned into a commercial hub - drawing people from within and beyond boundaries - marketing has assumed a driving seat. … Continue reading Do We Really Need Another Ad Agency?