WFP | Balanced Diet Campaign

wfp / bangladesh / healthy diet / nutrition / purplewood / sbcc / behavior change / social and behavior change communication / communication / marketing / advertising

Towards the end of 2018, the World Food Programme (WFP) awarded Purplewood the contract to conceptualize and design a campaign to promote healthy diets in Bangladesh. Commissioned in partnership with the Ministry of Information, the campaign seeks to reach audiences across socio economic categories, with practical messaging and behavior change ‘hooks’ for incremental changes in their daily diets.