UN FOUNDATION | CLEAN COOKING CAMPAIGN

branding / sbcc / behavior change / social marketing / purplewood / bangladesh
CHALLENGE

High reliance on traditional, earthen cookstoves means Bangladeshi households constantly use biomass fuels and the cook (usually women) are exposed to dangerous levels of smoke. Adoption of clean cookstoves and clean fuels (e.g. LPG, pellets) can reduce this risk.

SOLUTION

Purplewood has developed a campaign that attempts to reposition the traditional kitchen, from being a place for boiling, frying and charring – to a source of good food and wellbeing for the entire household. Under the campaign, household visits, tablet-based presentations, outdoor advertising, POS materials, market-based activities e.g. street theater, Clean Cooking Fair and mobile film units will be creating awareness. Community-based sales agents will be distributing clean cookstoves in the campaign area.

RESULT

Overall, the campaign reached an estimated 4.9 million people in eight districts, and resulted in the sales of around 16,000 units of clean cooking products.

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