MARKETING DRIP IRRIGATION IN KENYA

branding / agriculture / marketing / agrosolar
CHALLENGE

Somali farmers in the Kenyan county of Mandera are faced with high costs of irrigation. SunCulture – a social innovation firm – has developed a new technology that is powered by solar power and provides water-efficient drip irrigation to agricultural plots. However, because this AgroSolar technology is expensive, farmers have to form savings and loans associations to pool their resources. Working with Innovision, Purplewood was contracted to develop a sales and marketing strategy for the technology.

SOLUTION

Purplewood has developed a sales and marketing strategy that focuses on making the technology and its effect on yields – visible to (mostly-illiterate) farmers. This includes screening videos, developing demonstration plots and interpersonal engagement with the savings and loans associations.

RESULT

The marketing strategy is expected to be rolled out from the second half of 2017.

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