BRAC | SOCIAL BUSINESS MODELING

social business / research / social marketing / sustainability / theater / bangladesh
Purplewood in consultation with a BRAC popular theater team in Muktagachha.

Purplewood in consultation with a BRAC popular theater team in Muktagachha.

CHALLENGE

BRAC – the world’s largest NGO – has developed over 400 popular theater teams all over Bangladesh. Each team has nearly a dozen member performers. These teams typically catered to BRAC’s own communication needs. Now, as foreign aid funding dwindles, a more sustainable model is needed for these theater teams to survive.

SOLUTION

Purplewood, working with Innovision Consulting, developed a social business model where much of the excess oversight staff was eliminated, and incentive structures added for local teams. A central administrative conceived for marketing to much more diverse segments, including the private sector (e.g. communications agencies), government and other development partners. A pilot activity is scheduled in February 2018.

RESULT

In the initial sharing meeting, the new social enterprise model was greeted with much enthusiasm by sector specialists, regional and district managers. It is expected that the pilot activity – if financial modeling is anything to go by – will result in cost savings for the program, and increases remuneration for theater performers.

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