Branding Breastfeeding at Work

Can branding help convince business owners to provide better maternity protection services to women in their employ? Can Bangladeshi working women truly achieve work-life balance, without compromising either, and without feeling guilty or attracting social disapproval? Nearly 15 million women work in the readymade garments sector of Bangladesh. While employed, many of them marry, conceive … Continue reading Branding Breastfeeding at Work

Consumer Insight: Missing in Development Comms?

By Adnan R Amin It's long been contended, debated and then established that insights occupy a central position in the branding exercise. By the same token, it should be central to the planning of (social and) development communications. While in the first case (subsequently called 'brand insights'), the role of the insight is to get … Continue reading Consumer Insight: Missing in Development Comms?