Tag: insight


Strategic Communications in Development: Art to Science

By Adnan R Amin

There is a problem in reducing the art of communication into a science with preset tools, processes and templates. Continue Reading..


Consumer Insight: Missing in Development Comms?

By Adnan R Amin

It’s long been contended, debated and then established that insights occupy a central position in the branding exercise. By the same token, it should be central to the planning of (social and) development communications. Continue Reading..