Strategic Communications in Development: Art to Science

By Adnan R Amin There is a problem in reducing the art of communication into a science with preset tools, processes and templates. It manifests itself in the avoidance / incapability of or aversion to examination of cultural, social and economic nuances that arise across diverse geographic spaces and adjusting standardized templates and best-practices for … Continue reading Strategic Communications in Development: Art to Science

Consumer Insight: Missing in Development Comms?

By Adnan R Amin It's long been contended, debated and then established that insights occupy a central position in the branding exercise. By the same token, it should be central to the planning of (social and) development communications. While in the first case (subsequently called 'brand insights'), the role of the insight is to get … Continue reading Consumer Insight: Missing in Development Comms?