Behavior Change | Clean Cooking in Bangladesh

BY ADNAN R AMIN In 2016, the Global Alliance for Clean Cookstoves contracted social and behavior change communication (SBCC)¬†agency Purplewood, to carry out a pilot behavior change and demand generation campaign in 12 districts. PW distanced the effort from existing associations of improved cookstoves and adopted a category branding approach. The category was called, 'Modern … Continue reading Behavior Change | Clean Cooking in Bangladesh

Preventing Public Urination in Bangladesh: A Strategic Blunder?

By Adnan R Amin A video titled 'Language Matters' has been making the rounds in Bangladeshi social-media circles. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and lends credence to that misconception? … Continue reading Preventing Public Urination in Bangladesh: A Strategic Blunder?

Preventing Public Urination: A Strategic Blunder?

By Adnan R Amin A video titled 'Language Matters' has been making the rounds in Bangladeshi social-media circles. It's about stopping public urination. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and … Continue reading Preventing Public Urination: A Strategic Blunder?

Strategic Communications in Development: Art to Science

By Adnan R Amin There is a problem in reducing the art of communication into a science with preset tools, processes and templates. It manifests itself in the avoidance / incapability of or aversion to examination of cultural, social and economic nuances that arise across diverse geographic spaces and adjusting standardized templates and best-practices for … Continue reading Strategic Communications in Development: Art to Science