Behavior Change | Clean Cooking in Bangladesh

BY ADNAN R AMIN In 2016, the Global Alliance for Clean Cookstoves contracted social and behavior change communication (SBCC)¬†agency Purplewood, to carry out a pilot behavior change and demand generation campaign in 12 districts. PW distanced the effort from existing associations of improved cookstoves and adopted a category branding approach. The category was called, 'Modern … Continue reading Behavior Change | Clean Cooking in Bangladesh